SEO agency in Guildford
Attract more relevant visitors
Your ideal clients are searching for exactly what you offer, if you’re not showing up, they’ll find your competitors instead.
With our tailor-made SEO strategies, we’ll push your website above your competition, ensuring you’re front and centre on Google and Bing – right when it matters most.
Personalised SEO Strategies
What is SEO?
SEO (Search Engine Optimisation) is how your website ranks on the first page of Google and Bing, built on three core areas:
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On-page SEO: Optimizes content, keywords and user experience.
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Technical SEO: Covers the behind-the-scenes factors, like site speed, mobile-friendliness and structured data.
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Off-page SEO: Building authority with strategies like earning high-quality backlinks.
Is SEO worth the investment?
Absolutely. SEO can generate leads at up to three times lower cost than PPC, often attracting more qualified and higher-quality prospects. While it may take 3-6 months to start seeing results, once you’re ranked, you’ll typically continue to hold those positions for years.
You have full control over your budget, with most businesses investing between £500 and £1,000 per month. Although SEO requires an upfront commitment, it consistently delivers some of the most cost-effective leads—second only to referrals from happy customers.
Cost Per Lead
Time to Generate Traffic
Monthly Investment
Hidden benefits of SEO
Many SMEs don’t initially realize that quality link building not only boosts your rankings by creating valuable backlinks but also serves as a long-term endorsement for your business. These links can be leveraged across your marketing efforts for years to come.
The tools we use to find relevant links are powerful in uncovering journalists and publications that may be interested in your story / opinion / knowledge —often opening doors to media opportunities you didn’t even know existed.
Our service includes:
- Identifying dual purpose link-building and PR opportunities.
- Crafting compelling stories tailored to your brand.
- Pitching your story to journalists and publications, and persuading them to feature it.
- Finally, we can leverage that endorsement across your marketing channels, including your website, brochures and other assets, to strengthen your brand’s credibility.
SEO services
- Keyword Research: Find out what your target audience is searching for and select target keywords and keyword “pillars”.
- On-Page Optimization: Improve your website’s content, titles, and structure using those keywords.
- Technical SEO: Ensure your website is fast, mobile-friendly, and easy for search engines to crawl.
- Content Creation: Produce valuable, keyword-rich content that answers user queries.
- Link Building: Gain backlinks from reputable websites to increase authority.
- Monitor & Adjust: Track performance and make adjustments to improve rankings over time.
Why choose us?
No tie ins
We don’t believe you should be tied into a long term contract – so its simply cancel at anytime with 30 days notice.
Highly experienced team
Since 2005, we’ve been using digital marketing to take businesses from zero to multi-million pound revenue machines!
All our reviews are 5 stars
We will do our best at all times for each and every client.
Limited Availability!
SEO FAQ's
We tailor our capabilities to achieve the biggest bang for your buck
An SEO audit is a comprehensive review of your website’s performance in search engines. It identifies issues that may be hindering rankings, such as technical problems, on-page SEO issues, site structure, content quality, and backlink profile. By analyzing these factors, an SEO audit provides actionable insights to improve your site’s visibility, attract more organic traffic, and ensure your site complies with best practices. Regular audits help keep your SEO efforts on track and respond to any changes in search engine algorithms.
Organic search results are listings on search engine results pages (SERPs) that appear because of their relevance to the search query, not because of paid advertising. They are based on SEO factors like content quality and keyword relevance.
Paid ads (e.g., Google Ads) are sponsored results that appear at the top or bottom of SERPs, marked as ads. Companies pay for these placements to gain visibility, and they’re charged per click or impression. While organic results build trust over time, paid ads offer immediate visibility.
Choosing our SEO services at Launch Labs means partnering with a team focused on delivering measurable results. We prioritize understanding your business and customer needs, crafting SEO strategies tailored to attract high-quality leads and improve visibility. Our approach combines technical expertise, creative content, and proven tactics to build your brand’s authority in search engines, providing long-term value. With a commitment to transparency, ROI-driven strategies, and client collaboration, we ensure your SEO investment aligns with business goals and delivers tangible growth.
The benefits of SEO are significant for businesses seeking to grow online:
- Increased Visibility: SEO helps your site rank higher in search results, making it more likely to be seen by potential customers.
- Cost-Effective: Unlike paid ads, organic traffic from SEO is free, providing long-term returns on initial investments.
- Builds Credibility and Trust: High search rankings give your site credibility and enhance trust with users.
- Improves User Experience: SEO involves optimizing site structure and content, which can improve usability.
- Long-Term Results: SEO provides ongoing traffic and brand exposure even after optimizations are made.
SEO agency in Guildford
Located in the vibrant centre of Guildford, our team is dedicated to serving clients in Surrey, the UK and even as far as the UAE.
SEO is often considered a dark art when nothing could be further from the truth. It is in fact a series of well tested steps that when done well, will produce web pages going up in the search rankings.
Yes, there are some quite technical aspects to SEO, but it is in fact a cross functional team that will achieve the best results. Utilising the skills of graphic design, UX, copywriting, data science and conversion rate optimisation all contributing to gaining rankings.
Your SME isn’t a template, so your SEO won't be either
We tailor our capabilities to achieve the biggest bang for your buck
- Local SEO
Local SEO brings in nearby, ready-to-buy customers who typically more easily convert into paying clients. For example, targeting high-intent keywords like “YOUR SERVICE in GEOGRAPHIC AREA.” Tactics include creating localised content, structuring your website for locations you serve, optimizing your Google Business Profile and listing in directories. A well targeted campaign will help your business appear in local search results, map packs, and “near me” searches, driving high-quality, ready-to-buy traffic.
- SEO Audits
An SEO audit is a comprehensive evaluation of your website’s performance in search engines. It identifies issues that could be impacting your rankings, such as technical errors, broken links, slow page speed, and poor mobile usability. During an SEO audit, we also assess on-page elements like content, meta tags, and keyword optimization, as well as off-page factors like backlinks and domain authority. By conducting regular audits, we can spot opportunities for improvement and create a targeted strategy to boost your website’s search visibility. An SEO audit is essential for keeping your website competitive and aligned with current search engine algorithms.
- Technical SEO
Technical SEO focuses on optimizing the backend structure of your website to ensure it’s easily crawled and indexed by search engines. This includes improving site speed, mobile-friendliness, fixing broken links, optimizing XML sitemaps, and ensuring proper use of structured data. Technical SEO also involves improving site security with HTTPS and ensuring that pages load efficiently for users. A strong technical foundation ensures that search engines can properly understand and rank your website, making it crucial for maintaining high visibility in search results. Without solid technical SEO, even well-written content can struggle to perform effectively in search rankings.
- On-Page SEO
On-page SEO refers to the practice of optimizing individual web pages to improve their rankings and earn more relevant traffic from search engines. This involves fine-tuning elements like title tags, meta descriptions, header tags, and keyword usage throughout the content. On-page SEO also focuses on creating high-quality, relevant content that satisfies user intent and engages visitors. Other key factors include optimizing images, internal linking, and making the site easily navigable. By optimizing these on-page elements, you help search engines understand the context and relevance of your content, improving the chances of ranking higher for targeted search queries.
- Ecommerce SEO
International SEO is the process of optimizing your website to target audiences in multiple countries or languages. It involves strategies like using hreflang tags to indicate language and regional targeting, optimizing content for local keywords, and creating country-specific domains or subdirectories. International SEO ensures search engines display the correct version of your site to users based on their location or language preferences. Other key factors include adapting content to cultural nuances, localizing currency and contact details, and ensuring fast page load times globally. With effective international SEO, you can expand your reach and drive traffic from diverse markets around the world.
- WordPress SEO
WordPress SEO is the process of optimizing a WordPress website to improve its visibility in search engine results. With WordPress being SEO-friendly by design, you can further enhance your site’s performance by using SEO plugins like Yoast or Rank Math to easily manage meta tags, XML sitemaps, and schema markup. Key areas include optimizing content with relevant keywords, improving site speed through caching and image compression, and ensuring mobile-friendliness. Proper use of categories, tags, and internal linking also plays a big role in WordPress SEO. By focusing on these elements, you can increase your site’s rankings and attract more organic traffic.
- Link Building
Link building is the process of acquiring hyperlinks from other websites to your own, which is crucial for improving search engine rankings. Quality backlinks signal to search engines like Google that your site is authoritative and trustworthy. Effective link building strategies include guest blogging, creating high-quality, shareable content, and building relationships with industry influencers or reputable sites. Internal linking within your site is also important, as it helps search engines understand the structure and hierarchy of your content. The focus should always be on acquiring natural, high-quality links from relevant sources, as this greatly boosts your site’s SEO performance.
- Page Speed & Mobile
- Structured Data
Using structured data and schema markup is a powerful way to help search engines better understand and display your website content. Implementing schema allows Google to present rich snippets, such as reviews, events, or product details, directly in search results. This improves your site’s visibility and relevance in search queries, helping your business stand out in competitive search spaces. For local businesses, adding Local Business schema can further enhance your chances of showing up in local search results, improving click-through rates and driving more traffic.
Let's take a minute
Picture this: your website is driving new traffic every day. Leads are flowing in without you lifting a finger, and your rankings are climbing. We’ve got the SEO handled—so you can focus on closing deals and scaling fast. While you’re busy growing your business, we’re working behind the scenes, making sure your online presence delivers results day in, day out.
That’s what happens when you invest in SEO that actually works.
Let’s grow your business
Choose your path to growth
We put everything we’ve got into each client so we can only work with a select few clients each month.
