After all… You’re directing people to it through expensive marketing activities.

Leaflets, social media, advertising, even word of mouth – each prospect will judge your business by looking at your website.

Your website’s prime objective is to give those visitors the information they need so that they want to take the next step with you.

But if your website doesn’t deliver the right information put across in the right way, it can push your ideal clients away.

These opportunities are often tough to spot.