A Good Website = a Seriously Good ROI
What if your business could win just one extra client per month? And do that every month for the next five years? What if you achieved that extra client per month by investing the cost of a cup of coffee a day into a single, long-lasting asset?
It sounds almost too simple, but in many cases, that’s exactly what a well-built bespoke website can do. Unlike ads or printed campaigns that fade quickly even within seconds(!) of being read, your website can work hard, quietly in the background for years – converting more visitors into enquiries and enquiries into customers, day after day.
WHY Your Website Matters So Much
It’s always good to tackle big impact areas in your business and a website fits this criteria, because:
- Virtually everyone checks your website during their buying journey…
- And often, your website quietly influences who contacts you and who doesn’t bother. That’s a pretty big deal.
Get your website converting visitors into leads at a higher rate and it will have a dramatic impact on your revenue and profitability.
The ROI Formula:
ROI = Return ÷ Investment
So, let’s look at:
- Investment (time + money)
- Return (over ~5 years)
Calculating the Investment
Time: Typically creating a website with Launch labs requires a relatively small investment in your time to take decisions, provide content. A website is typically set-and-forget: whilst your website is being made you need to put some time in but not every week/month for its 5 year lifespan!). In summary:
- A few workshops + approvals.
- After launch → minimal effort and potentially completely set-and-forget with no further time required.
Money: A bespoke website is typically a £3k–£9k depending on number of pages and complexity. Over 5 years that equates to → £50–£150/month which is ≈ £1.60–£5/day (about the cost of a coffee a day).
Assuming your website lasts five years before a redesign, the financial investment breaks down like this:
| Website Type | Total Cost | Lifespan | Cost per Year | Cost per Month |
|---|---|---|---|---|
| Simpler site | £3,000 | 5 years | £600/year | £50/month |
| Complex site | £9,000 | 5 years | £1,800/year | £150/month |
Compare the time and money required to make and maintain a website vs say hiring and retaining a new member of staff or purchasing a piece of equipment.
Yet your website is still the foundation of how every new prospect perceives you, judges your business’s credibility and decides whether to get in touch.
The Return over 5 Years
Your website is viewed during almost every buying journey (and often your website is the critical factor that your visitors use to decide whether to contact you or not – i.e it’s a really important part in your marketing and sales process!
Your website often decides: → Enquiry or → Silence. A weak site = no conversation = no sale.
✅ Your website works 24/7 for 3–5+ years. Unlike ads, it keeps delivering with minimal upkeep.
✅ Small conversion boosts = huge revenue. Most sites convert 1–3%. Good sites: 5–10%+.
Example — 12,000 visitors/yr @ £2,000/client:
Conversion | Revenue over 5 yrs |
1% | £400,000 |
3% | £1.2M |
5% | £2M |
How Fast It Pays for Itself
If one client = £1,000 profit:
Website cost | Break-even |
£3,000 | 3 clients in 5 yrs |
£9,000 | 1–2 clients/yr |
Most SMEs exceed that easily.
One extra client a year → website paid for. Everything after → pure profit.
Even small conversion lifts can deliver outsized returns. That’s why your website is the a smart place to optimise first.
A good website:
– Costs little compared to what it produces
– Lasts typically 5 years (set-and-forget)
– Multiplies all marketing (boosts every marketing channel you run)
– Converts silently, consistently, 24/7
As a result it can be even become the highest-ROI asset in your business.
"A website that converts well outperforms every other channel - because every marketing pound eventually lands there.”
Andrew, Digital Strategist
