ToneZone is a fitness and wellness club with over 600 five-star reviews and a steadily growing membership. Its community is built around effective, enjoyable workouts, with the New You programme at the core of the experience.
Their brief was clear: to create a website aimed solely at women and to better pre-sell and generate enquiries for the New You programme. We modernised their 15-year-old site into a clear, user-friendly platform with secure member logins, integrated online payments and a refreshed brand identity that aligns more closely with New You’s purpose.
Tony Cowen
Director & Founder, ToneZone
Beyond the visuals, we organised the site around clear member journeys, so information about classes, membership and New You is easy to find and understand. Content was structured to answer common questions early, reducing friction and helping prospective members feel confident before getting in touch. The updated platform now supports ToneZone’s day-to-day operations while giving the New You programme a stronger presence throughout the site.
