Working in partnership with Dr Alison J. Hainsworth and Dr Linda Ferrari, we translated their clinical expertise and compassionate approach into a thoughtful, cohesive brand. The result is an identity that feels calm, clear and confident — from the logo and visual style to the tone of voice and site architecture. Every detail was considered to help patients feel at ease and supported as they explore their care options.
Dr. Alison J. Hainsworth & Dr. Linda Ferrari
Founders, Pelvic Floor London
Pelvic Floor London is a leading clinic specialising in the advanced diagnosis and treatment of pelvic health conditions. Led by Consultant Surgeons Dr Alison J. Hainsworth and Dr Linda Ferrari, the clinic blends expert medical care with a compassionate, patient-focused approach. We developed a full brand and website to reflect this — from the refined logo to the calm, clinical design and clear, supportive messaging.
Every element was crafted to build trust and reassure. The user journey is structured and intuitive, helping patients take the next step in their care with clarity and confidence. With soft tones, simple navigation and informative, compassionate copy, the site supports patients from first impression to follow-up.
